We Process Personal Data about you. This section contains some common examples. Depending on your country/region and Applicable Law, the examples below may be considered Personal Data and/or may be collected from you.
Personal Details and Contact Information
- Name, date of birth, government identifiers, signature, image
- Address, phone number, email address
- Demographic information (such as gender, marital status, household, general location)
- Username, password, social media profile
- GPS location
Transaction and Financial Account Information
- Financial information (such as accountholder, account number, credit/debit card information, financing/leasing information)
- Transaction information (such as purchases, service history, payments, complaints, claims)
- Credit application information (such as assets, liabilities, income, occupation, financial statement information, current and historical account information with us, equipment and the dollar amount being financed, credit information [including credit scores], property reports about any property which secures your obligation to us)
- Insurance information (such as proof of insurance)
Preference and Relationship Information
- Preference and relationship information (such as business type, interests)
- Business role information (such as occupation, job title, contact information, company details, employment history)
- Property, farm or business information
- Language preference
- Information about how you interact with us, authorized dealers and distributors, and business partners
- Details of accounts with us (such as purchases, inquiries, customer accounts, warranty claims history, payment history)
Computer, Device, Online Service, Social Media, and Internet Information
- Activity in our online services (such as username and password used to log in, date/time of visit, search details)
- Device identifier for any device used to access our online services (such as model, serial number, usage tracking)
- Information about pages or content visited on the online services
- Social media profile and comments (including views and opinions), images, and other information you may post on message boards, user forms (including social media) or in response to surveys
- Whether you have opened or read our communications
- Cookies and other tracking technologies (See Cookie Statement)
- Time and duration of use of the online services, error reports, and performance data. Information and data collected include your internet protocol (IP) address and information related to the IP address
- Type and version of your device’s operating system or web browser.
- Hardware model and other unique device identifiers; and in some cases, your device’s location. This information may be logged when you use the online services
Sensitive or Special Personal Data
Some of the Personal Data that we may Process in connection with the Purposes in Section 3 may be deemed sensitive or special personal data under Applicable Law. In certain countries/regions, this data may not be collected.
We also collect Machine Data that is generated by, collected by, or stored in products or equipment or any hardware or device interfacing with products or equipment. For more information about how we may use Machine Data, see UHI MACHINERY Data Services & Subscriptions Statement. Examples could include items such as license, registration, VIN, location hours, diagnostic data, usage information
We collect Personal Data from a variety of sources, including:
Information We Collect Directly from You:
We collect Personal Data when you interact with us. You may provide Personal Data to us electronically, in writing, or verbally. Common interactions where you provide Personal Data to us include when you:
- Sign up for or purchase services or buy products and equipment
- Register for an account
- Use our online services, including our website
- Sign up to receive a newsletter
- Contact us for customer service purposes or register your warranty
- Apply for financing
- Respond to surveys
From Third Parties:
We receive Personal Data about you from third parties who provide it to us. Third parties include authorized dealerships and distributors, suppliers, insurance providers, your employer, credit reference agencies, and law enforcement or governmental authorities.
If you purchase or lease goods or services on credit, we generally collect Personal Data about you from you, credit bureaus, financial institutions and other creditors, your employer, and publicly available sources, to the extent permitted by Applicable Law. For example, we may collect Personal Data from certain third parties, like your employer to confirm your income details, creditors to confirm your creditworthiness and credit bureaus to obtain a credit report, or we may engage an agent to collect information on our behalf, or we may have existing Personal Data about you on file if you were a previous customer or a guarantor for another of our customers.
We may also collect Personal Data from third party data suppliers, who enhance our files and help us better understand our customers:
- If you purchase any of our products or services through such third parties,
- If you access social media sites, such as Facebook, or if you interact with a social media function on the online services such as a social medial plug-in (a Facebook “like” button),
- If you ‘like’ our social media pages, or
- If you join our communities
We will Process Personal Data where we are satisfied that we have an appropriate legal basis. Common legal bases and purposes for processing Personal Data include the following, unless another legal basis applies under the requirements of country or product specific laws:
Processing to fulfill contractual obligations: We process personal data as required to fulfill our contractual obligations to you. This processing consists of:
- Collecting and using personal data to provide the requested products and services.
- Delivering goods and services that you request.
- For related services such as product delivery, maintenance, customer and product support and service (including warranty service), financing, leasing, and credit services; and operation of the online services.
- Assessing your creditworthiness, in some countries/regions this is done through the use of automatic decision making.
- Servicing and collecting your account, responding to your related inquiries, processing your feedback, and providing you with support.
- Providing you with general customer services and to respond to your queries and complaints in relation to our services.
- Maintaining your access to related services and applications.
- Sending you service communications regarding maintenance, availability, functionality, or other matters.
Processing Where You Provide Consent: We process personal data based on your consent, which you may revoke at any time. This processing consists of:
- Sharing Personal Data with our authorized dealers, distributors, and/or merchants so that they can support you when you purchase a product or service or as otherwise agreed between you and your dealer/merchant.
- Sharing Personal Data when you purchase or lease goods or services on credit from an authorized dealer or distributor, UHI MACHINERY Financial Multi-Use Account merchant, or other person, or when you agree to guarantee someone else’s obligations under such an arrangement.
- Sharing Personal Data with suppliers.
- Sharing Personal Data with authorized dealers and distributors for them to contact you with marketing information about UHI MACHINERY’s products and services.
- Marketing to you about our products and services, and to identify goods and services which we believe may be of interest to you, including from authorized dealers and distributors, suppliers, and partners. We will contact you for marketing purposes only as you authorize in your marketing preferences.
- To administer sweepstakes, contests, loyalty programs, and other promotional events for which you sign-up or enter, such as scheduling and arranging tours of facilities or our attractions or participating in product introductions and other trade shows.
- To provide other information that may be of interest, such as announcements, reminders, service outages, product improvement programs, and technical service bulletins; news about UHI MACHINERY, company magazines (such as The Furrow and Homestead), and catalogs; and invitations to trade shows, product introductions, and other events.
Processing to ensure compliance:
- We will Process Personal Data as required by Applicable Law or regulatory requirements that apply to UHI MACHINERY.
Processing based on our legitimate interest: We may process Personal Data based on our legitimate interest, including as follows:
- To monitor, maintain, and improve our IT environment and the applications that our customers use and that we use to manage our services.
- If necessary, we will Process Personal Data for the purposes of preventing or prosecuting criminal activities such as fraud and to assert or defend against legal claims.
- We may pseudonymize/anonymize Personal Data to create data sets, which we use for our business purposes, including developing new products and services.
- To evaluate your use of our services to assist with our development of new products and services, and to make improvements to our existing products and services.
We will store Personal Data for as long as is necessary for the purposes for which it was collected, as explained in this Privacy Statement or in any transaction specific document. In some circumstances we may store Personal Data for longer periods of time, for instance where we are required to do so in accordance with legal, regulatory, tax, or accounting requirements. In specific circumstances, we may store Personal Data for longer periods of time so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a prospect of litigation relating to Personal Data or your dealings. Personal Data is retained in accordance with our record retention schedule and with applicable legal provisions. Subject to our record retention schedule and with applicable legal requirements, we will delete and/or anonymize Personal Data that are no longer needed.
The UHI MACHINERY website and applications are not directed to children or adolescents, and we do not knowingly collect any Personal Data directly from children under the age of 18. If you believe that we are processing information pertaining to a child, please contact us using the information provided under the “How to Contact Us” section below so that we may investigate and restrict the data.
Please contact us if you have any questions or comments about our privacy practices or this Privacy Statement.